Why I Stopped Chasing Trends and Started Dressing for Myself
I spent years dressing for algorithms, for approval, for a version of myself that kept changing. The day I stopped, I finally figured out what I actually liked.
Founder Stories
From Side Hustle to Seven Figures: Nadia's Story
Transitioning from a side hustle to a seven-figure media business is the modern dream. We sit down with Nadia to discuss the unglamorous "messy middle," the pivot that changed everything, and why her Ghost publication remains the heart of her empire.
Founder Stories
She Quit Her Six-Figure Job to Sell Ceramics.
Maya Chen traded her $120,000 marketing director salary for a pottery wheel and a dream. Eighteen months later, the math looks nothing like she expected — and she wouldn't change a thing.
Founder Stories
Meet the Woman Behind the Newsletter With 200K Subscribers
Scaling a newsletter to 200,000 subscribers isn't just a matter of luck—it’s an exercise in discipline and the radical curation of a single, powerful idea. We sit down with the founder of The Weekly Pivot to discuss the reality of the inbox economy.
Founder Stories
She Built a Skincare Brand in Her Kitchen. Now It's in 14 Countries.
Scaling a physical product from a kitchen table to international retail in 14 countries is a masterclass in logistics and brand storytelling. We explore how Maya used her Ghost publication to build a cult following before ever hitting a shelf.
Issue #028 — The skill nobody teaches: knowing when to stop
Schools teach starting. Workplaces teach finishing. Almost nowhere does anyone teach the rigour of ending well.
Issue #027 — Following up on last week's letter, with one correction
A correction to last week's letter. The advice to break the silence around money assumes a safety net not everyone has.
Issue #026 — On money, shame, and the conversations we do not have
The silence is the expensive thing. One quarterly conversation, with one trusted person, in which you say true sentences about your actual numbers.
Issue #025 — Beginnings, again. With less performance this time.
A January letter with no number to hit. The practices that earned their place, and the year they will produce on their own.
Issue #024 — The year I stopped optimising my mornings
The routine was a performance for nobody. What replaced it, and the boredom that turned out to be the point.
Issue #023 — A letter on building slow when everyone is sprinting
The sprint posture has eaten the underlying thing. The arc is where the depth lives. The weekly is just the visible shoreline.
Issue #022 — What burnout taught me about creative range
I burnt out in October two years ago. The version of me that returned could not push, and the work has been better for it.
Issue #021 — Late September dispatch: a small thing I want to keep close
A friend asked if she was still allowed to think of herself as a writer. The small reframing I have been carrying around since.
Issue #020 — On the loneliness of running your own thing
Not about being alone. About which conversations are available. The one peer most founders never find, and how to build that relationship.
Issue #019 — The quiet economics of a small life
A life sized to fit what actually matters, with the costs honestly accounted for, and the slack deployed on purpose.
Issue #018 — A founder I keep thinking about
Twelve people, profitable since year three, no investors, four-day weeks. The boring company is, often, the strong one.