Why I Stopped Chasing Trends and Started Dressing for Myself
I spent years dressing for algorithms, for approval, for a version of myself that kept changing. The day I stopped, I finally figured out what I actually liked.
Issue #028 — The skill nobody teaches: knowing when to stop
Schools teach starting. Workplaces teach finishing. Almost nowhere does anyone teach the rigour of ending well.
Issue #027 — Following up on last week's letter, with one correction
A correction to last week's letter. The advice to break the silence around money assumes a safety net not everyone has.
Issue #026 — On money, shame, and the conversations we do not have
The silence is the expensive thing. One quarterly conversation, with one trusted person, in which you say true sentences about your actual numbers.
Issue #025 — Beginnings, again. With less performance this time.
A January letter with no number to hit. The practices that earned their place, and the year they will produce on their own.
Issue #024 — The year I stopped optimising my mornings
The routine was a performance for nobody. What replaced it, and the boredom that turned out to be the point.
Issue #023 — A letter on building slow when everyone is sprinting
The sprint posture has eaten the underlying thing. The arc is where the depth lives. The weekly is just the visible shoreline.
Issue #022 — What burnout taught me about creative range
I burnt out in October two years ago. The version of me that returned could not push, and the work has been better for it.
Issue #021 — Late September dispatch: a small thing I want to keep close
A friend asked if she was still allowed to think of herself as a writer. The small reframing I have been carrying around since.
Issue #020 — On the loneliness of running your own thing
Not about being alone. About which conversations are available. The one peer most founders never find, and how to build that relationship.
Issue #019 — The quiet economics of a small life
A life sized to fit what actually matters, with the costs honestly accounted for, and the slack deployed on purpose.
Issue #018 — A founder I keep thinking about
Twelve people, profitable since year three, no investors, four-day weeks. The boring company is, often, the strong one.